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Digital front door for local service businesses

Turn outdated websites, missed calls, and slow follow-up into booked work.

NorthTen helps phone-driven local businesses look credible, respond faster, and keep every inquiry visible with modern websites and practical intake automation.

Request a digital front door review

15–30 minutes. One clear recommendation. No obligation.

Inquiry route / overview

  1. Get found and trusted

    A credible presence earns the click and the call.

  2. Capture the inquiry

    Calls and forms receive a timely acknowledgement and remain visible.

  3. Own the follow-up

    A visible owner and next action, tracked until completed or closed.

  • Works with your current tools
  • Human-reviewed before launch
  • Managed for you, with a clear exit path

The digital front door journey

One connected path to booked work.

The journey is the single source of truth. Each offer covers a different part of the path without asking you to replace the tools that already work.

  1. 01 / Discovery

    Found

    Local search and discovery.

  2. 02 / Credibility

    Trusted

    Proof and a clear next step.

  3. 03 / Intent

    Contacted

    A call or web inquiry.

  4. 04 / Intake

    Captured

    Acknowledged and recorded.

  5. 05 / Ownership

    Assigned

    A visible owner and next action.

  6. 06 / Resolution

    Followed up

    Tracked until completed or closed.

Found → Trusted

Website Modernization

Contacted → Captured → Assigned

FrontDesk

Followed up + deeper operational connection

Custom Workflow Automation

What NorthTen builds

What you can start with.

Start with the one layer that fixes the clearest gap. Add the others when they earn their place.

01

Flagship · Productized starting point

FrontDesk

Recover missed calls and web leads with an immediate response, owner alerts, and one visible inquiry queue.

  • Answers overflow and after-hours calls on your existing number
  • Missed-call text-back within 60 seconds
  • Web form capture with instant acknowledgement
  • Caller name, reason and urgency captured on every call
  • Transfer to a person on the calls you choose
  • Owner and staff alerts
  • One inquiry queue your team works from

OptionalBooking into your calendar, and Google Business Profile requests routed into the same queue.

One place for every new inquiry and next action.

02

Websites & Google Presence

A credible, mobile-first site built around calls and quote requests — and a Google listing that matches it.

  • A new site, or a rebuild of the one you have
  • Click-to-call and quote request on every page
  • Service and service-area pages
  • Google Business Profile claimed, categorised and matched to the site
  • Photos, hours and reviews surfaced where buyers look
  • Search and AI-assistant readiness built in

OptionalOnline booking, and a quote form scoped to the work you actually price.

A clearer path from local search to the right next step.

03

Follow-Up & Reminders

Automate the work between a first inquiry and a finished job, so quotes, reminders and repeat customers stop depending on someone remembering.

  • Quote and estimate follow-up
  • Deferred or declined work re-offered at the right interval
  • Appointment reminders and confirmations
  • Recurring service reminders
  • Past-customer reactivation
  • Review requests after completed work
  • A daily queue for whoever owns follow-up

OptionalConnects to the CRM, shop system or spreadsheet your team already uses.

Nothing waits on someone remembering.

Something else

If the gap isn't one of these.

Not every bottleneck fits a productized install. We scope those in a Digital Front Door Review and build to what we find, on the systems your team already runs.

Book a free review
  • Integration with a shop system, CRM or PMS
  • Owner and manager reporting
  • Multi-location routing and escalation
  • An internal tool for one specific workflow

These start where a productized install leaves off, and are scoped individually.

Build proof

Built, tested, and inspectable.

Examples from NorthTen demo environments across auto, dental and home services.

A.Live internal demo

FrontDesk inquiry visibility

Calls, messages, forms, and missed calls feed one visible operator queue. The queue makes channel, urgency, status, and inquiry age inspectable without claiming it is the entire end-to-end journey.

  1. Calls, messages, forms, and missed calls
  2. Channel and urgency
  3. Status and inquiry age
  4. One visible operator queue
Live internal demoImage evidence

FrontDesk inquiry visibility

Synthetic demo inquiries from multiple channels shown together in one operator queue.

Build proof

FrontDesk inquiry visibility

NorthTen FrontDesk inquiry queue showing synthetic demo inquiries with channel, type, urgency, status, and age
In developmentImage evidence

Source-grounded website concept

Uncommissioned concept built from public business information. Not a client engagement.

Open live concept preview →
Build proof

Source-grounded website concept

Uncommissioned Technik Auto Service website concept with service positioning, storefront image, review signal, and contact actions
Internal systemImage evidence

Needs-attention operator queue

Synthetic demo exceptions keep urgency, context, and the next operator action visible.

Build proof

Needs-attention operator queue

NorthTen auto-services needs-attention queue showing synthetic urgent inquiries and overdue follow-up items

Supporting evidence

Separate demo examples
Live internal demoImage evidence

Immediate customer acknowledgement

Cropped NorthTen Front Desk acknowledgement from an auto-services demo thread.

Build proof

Immediate customer acknowledgement

Cropped NorthTen Front Desk SMS acknowledging an oil-change request for Northside Auto
Live internal demoImage evidence

Structured owner alert

Cropped Maple Grove Dental demo alert showing the request, summary, follow-up status, assignment, due time, and priority.

Build proof

Structured owner alert

Cropped Maple Grove Dental demo booking alert with caller contact details redacted and structured follow-up information visible
Live internal demoImage evidence

Urgent escalation

Cropped GC Home Services demo escalation with personal phone and address details redacted.

Build proof

Urgent escalation

Cropped GC Home Services urgent demo alert with caller phone and address information redacted
Kevin Mercado, founder of NorthTen
Kevin MercadoFounderToronto, Ontario

The founder

Enterprise workflow discipline, applied to local service businesses.

NorthTen is led by Kevin Mercado, with BA/PM experience across three of Canada’s Big Five banks and a background in workflow and implementation delivery.

Founder-led, accountable delivery from review through implementation.

How it works

Review.
Build.
Own.

01

Review the whole path

In 15–30 minutes, we review the website, intake, handoff, and follow-up path. Within 24 hours, you get one written recommendation: the clearest gap, the smallest useful starting point, and a scoped price signal.

02

Build the smallest useful fix

That may be a modern website, missed-call recovery, form capture, or a follow-up workflow. We build the focused first system, test it, and keep a human review gate before launch.

03

Own the working system

You control your business accounts and data wherever practical. We document the workflow, disclose vendor dependencies and usage costs, and provide an exit path for material platform components.

Industry focus

The same digital front door system, built for your industry.

Independent auto repair is the current focus, with detailing and specialty auto next. HVAC, bin rentals, and other trades run on the same website, inquiry-capture, and follow-up pattern.

Auto Services

FrontDesk + Shop Ops Layer

Missed call capture, Google booking intake, status update automation, deferred repair follow-up, and open bay recovery. Four modules. Start with one.

See the system

Bin Rentals

Coming next

FrontDesk + Delivery Follow-Up

For bin and dumpster yards where size questions, accepted materials, permits, and delivery scheduling all arrive by phone.

Ask about this vertical

Home Services

Coming next

FrontDesk + Follow-Up for Trades

For HVAC, plumbing, electrical, roofing, restoration, and repair businesses where calls, quotes, and fast follow-up drive revenue.

Ask about this vertical

Digital Front Door Review

Not sure what to fix first?

In a Digital Front Door Review, we map your website, intake, and follow-up flow, then recommend the smallest useful starting point. You get one written recommendation you can act on, with no obligation to proceed.

Request a digital front door review

15–30 minutes. One clear recommendation. No obligation.

FAQ

Common questions.

What does the review actually include?

A 15–30 minute call where we map your website, online presence, intake flow, and follow-up process — where it’s weak and where leads are leaking. Within 24 hours you get a written recommendation: the specific gap to address first, what we’d build, the expected outcome, and the cost. No obligation to proceed.

What kinds of businesses do you work with?

Local service businesses that win work through calls, quote requests, and appointments — dental clinics, auto shops, HVAC contractors, plumbers, electricians, roofers, restoration companies, property managers, and others where the phone drives revenue. If your business has an outdated website or no website, loses calls to voicemail, or follows up too slowly, the review will tell you quickly where to start.

How long does it take to set up?

The timeline depends on what the review identifies. A focused website or inquiry-response system is a smaller build than a multi-workflow install. Before work begins, you get a written scope, build sequence, review points, and estimated launch window.

Do I own the system?

You control your business accounts and data wherever practical. We document the workflow, disclose vendor dependencies and usage costs before approval, and provide an exit path for material platform components.

Do I need to change all my current tools?

No. We build around what you already have — whether that’s a PMS, a shop management system, or just a spreadsheet. We don’t rip anything out. We add the workflow layer that makes what you have work properly.

What if I’ve already tried something like this?

That’s common. Most people have tried a chatbot or AI answering tool that didn’t deliver. The reason is usually that those tools stop at the conversation — they capture a lead but don’t do anything with it. We build the full system: intake, logging, alerting, escalation, and follow-up tracking. That’s the part that was missing.

What does it cost?

Pricing depends on what the review identifies. Website work, implementation setup, ongoing managed workflow service, and third-party usage costs are scoped separately so you can see what each part covers before approving the build.